2020 CCPA Final Regulations: Approved Modifications and Extensions of Employee and Business-to-Business Exemptions
Modifying Marketing Policies and Corporate Agreements for Compliance With New Regulations
Recording of a 90-minute CLE video webinar with Q&A
This CLE course will guide counsel in modifying mobile communications marketing policies and other corporate contracts to comply with the modifications to the California Consumer Privacy Act (CCPA) based upon the final regulations adopted in August 2020. The panel will outline the nuances of these new regulations, challenges businesses are facing in developing compliant marketing programs, and best practices for avoiding government enforcement actions and civil litigation.
Outline
- History of CCPA approval
- August 2020 final regulations
- November 2020 ballot initiatives
- Final regulations
- Notice issues
- Consumer rights requests
- Non-disrimination and loyalty programs
- Examples of discrimination under CCPA
- How to calculate the value of consumer PI
- Service providers
- Vendor agreements and CCPA rider requirements
- Service provider obligations
- Business, service provider, or third party
- Minors
- Notice of sale of minors' PI
- Opt-in requirement
- Households
- Household PI
- Responding to request for household PI
- Minors' PI in household data
- Limits to right to know or right to delete
- Training and records
- Recordkeeping requirement
- New privacy policy disclosure requirement
- Sale and reasonsable security
- Reasonable security standards
- CCPA sale of PI risk assessment
- Intersection with the new data broker law
Benefits
The panel will review these and other issues:
- What are the CCPA's final regulation requirements and how does the CCPA impact businesses outside of California?
- What are the financial incentives for CCPA compliance?
- What measures should companies take to ensure that their written consent practices comply with the CCPA rules?
- How should counsel manage the ambiguities of the rules concerning automated dialing systems?
Faculty
Aaron J. Burstein
Partner
Kelley Drye & Warren
Mr. Burstein provides legal advice on privacy, information security, and marketing laws and best practices, including... | Read More
Mr. Burstein provides legal advice on privacy, information security, and marketing laws and best practices, including compliance with federal and state laws throughout the U.S. As regulations such as the California Consumer Privacy Act (CCPA) bring significant changes to the legal landscape, he helps clients evolve their business practices to manage risk. In addition to counselling clients on the privacy and security issues that come up in the course of day-to-day business, Mr. Burstein also advises clients on legislative and regulatory developments affecting cutting-edge technologies such as drones and connected vehicles.
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Alan L. Friel
Partner
Baker & Hostetler
Mr. Friel leads the firm’s U.S. Consumer Privacy practice, which counsels clients on compliance with the... | Read More
Mr. Friel leads the firm’s U.S. Consumer Privacy practice, which counsels clients on compliance with the California Consumer Privacy Act (CCPA) and other data privacy regimes, as well as the Firm’s retail, restaurant and e-commerce industry initiative. Notably, he is BakerHostetler’s California Digital Assets and Data Management Leader.
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David Manek
Senior Managing Director
Ankura Consulting Group
Mr. Manek's global practice focuses on data analytics, cyber, data privacy, e-discovery, and digital... | Read More
Mr. Manek's global practice focuses on data analytics, cyber, data privacy, e-discovery, and digital forensics. He specializes in providing expert consulting services to organizations involved in large, complex, data-intensive regulatory change management projects.
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