AdTech and Data Privacy Risks: Law, Policy, Litigation and Enforcement
Mitigating and Allocating Risks; Maintaining Compliance With Ever-Changing Privacy Laws
A live 90-minute CLE video webinar with interactive Q&A
This CLE webinar will explore the evolving and complex privacy, legal, and regulatory framework surrounding advertising technology (AdTech). The panel will also provide steps for advising clients on assessing and mitigating privacy risks when using AdTech tools or when negotiating agreements for AdTech services.
Outline
- Background: understanding common forms of AdTech
- AdTech and its privacy law implications
- Issues with aggregated and anonymized data
- Opt-in vs. opt-out systems
- Developments and trends in AdTech litigation
- Best practices for AdTech compliance
- Tips for mitigating and allocating risks when negotiating AdTech agreements
- Practitioner pointers and key takeaways
Benefits
The panel will discuss these and other key considerations:
- How do advertising technologies implicate privacy laws?
- What are the latest privacy investigation/litigation trends, and how will these trends impact the future of AdTech compliance?
- What are best practices for advising clients on maintaining privacy compliant advertising strategies?
Faculty
Matthew R. Baker
Partner, Chair Privacy & Cybersecurity Group
Baker Botts
Mr. Baker’s cross-disciplinary practice focuses on data privacy, cybersecurity, crisis management, and incident... | Read More
Mr. Baker’s cross-disciplinary practice focuses on data privacy, cybersecurity, crisis management, and incident response for a broad range of industries. He is well-versed in multi-jurisdictional privacy compliance; cyber risk identification, mitigation, and response strategies; complex information governance and data management issues; and cross-border electronic discovery. Mr. Baker routinely counsels clients on considerations arising under a wide range of domestic and international privacy and security laws, standards, and best practices. In addition, he has managed dozens of cyber and privacy incidents for multinational companies through all aspects of investigation, remediation, notification, regulatory engagement, and litigation.
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Christopher S. Tarbell
Special Counsel
Kelley Drye & Warren
Mr. Tarbell focuses his practice at the intersection of advertising and privacy law. He helps clients understand... | Read More
Mr. Tarbell focuses his practice at the intersection of advertising and privacy law. He helps clients understand consumer protection regulation and helps them respond to and mitigate privacy risk. Mr. Tarbell advises clients on issues related to data security, consumer protection matters, and compliance with state privacy laws. Prior to joining the firm, he was an associate general counsel for a leading global sports platform where he provided legal guidance on a multitude of privacy and data security issues. Mr. Tarbell was also assistant general counsel for The Walt Disney Company where he advised global businesses, including publishers and advertisers, on compliance with domestic and international privacy, data security, and related consumer protection laws.
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