Influencer and Celebrity Marketing Partnerships: Sponsored Content for Brand Growth
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE webinar will guide IP and brand counsel on the issues arising from creating and exploiting sponsored content. The panel will address the use of third-party IP within sponsored content, content ownership, and content licensing for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and risk mitigation. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.
Outline
- Contracting with influencers and celebrities
- Creation of sponsored content
- Licensing of content and use restrictions
- Infringement risks
- Risk mitigation
- Best practices for leveraging influencers and celebrity partnerships to grow the brand
Benefits
The panel will review these and other key issues:
- How do social media sites and influencers present opportunities to promote brands, and how can brands best leverage the content they pay for?
- What are the IP issues for businesses concerning creating and exploiting sponsored content?
- What can counsel do proactively to protect against infringement claims, and what steps should the parties take in the event of infringement?
Faculty
Ellie L. Heisler
Partner
Nixon Peabody
Ms. Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand... | Read More
Ms. Heisler provides legal advice to entertainment, influencer, fashion, food and advertising industry clients on brand building, licensing, intellectual property protection and operations, and negotiates transactions and settlements on their behalf. She negotiates agreements on behalf of on-camera talent, producers, writers and directors for unscripted and scripted television series and on behalf of content creators and influencers for brand deals, representation and multi-channel network agreements. She has secured licensing, and negotiated endorsement, joint venture and co-branded deals for actors, musicians, athletes, unscripted television and YouTube personalities, and influencer and brand clients in many different categories, including apparel, accessories, paper goods, home décor, kitchenware, mobile applications, food, beverage, supplement, fragrance, skincare, cosmetics, snowboards and toys. She also advises clients on building their brands and protecting their intellectual property, and provides strategies for dealing with intellectual property infringement and fair use issues.
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Amanda E. Schreyer
Member
Morse
An experienced transactional lawyer, Ms. Schreyer focuses her practice on licensing and technology; intellectual... | Read More
An experienced transactional lawyer, Ms. Schreyer focuses her practice on licensing and technology; intellectual property; and privacy and data security. She represents a broad range of media, marketing and e-commerce clients, including media conglomerates and digital publishers; advertising and marketing agencies; video game and software developers; and authors, filmmakers, and creative entrepreneurs, in connection with a variety of transactional matters. Ms. Schreyer serves as an adjunct professor of Trademark Law at Suffolk University Law School, has been a guest lecturer at Northeastern University School of Law and at the University of New Hampshire School of Law, and is a frequent speaker on social media, IP and data privacy at conferences around the country.
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