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Investment Advisers Marketing Rule: State of the Rule, Application, Recent Developments and Enforcement Actions

Recording of a 90-minute premium CLE video webinar with Q&A

This program is included with the Strafford CLE Pass. Click for more information.
This program is included with the Strafford All-Access Pass. Click for more information.

Conducted on Tuesday, December 3, 2024

Recorded event now available

or call 1-800-926-7926

This CLE webinar will take a close look at the Investment Advisers Act Marketing Rule (the Marketing Rule) and its application to registered investment advisers (RIAs). The panel will provide guidance on ensuring compliance with the Marketing Rule, review the Risk Alerts released by the SEC regarding Marketing Rule compliance, and highlight lessons learned from recent SEC enforcement actions.

Description

The SEC's Marketing Rule went into effect on Nov. 4, 2022. The Marketing Rule modernized the advertising and solicitation rules applicable to advisers and was a significant change in how the SEC regulates RIA marketing activities. The rule applies to all RIAs, including private fund advisers, that directly or indirectly advertise their investment advisory services through testimonials, endorsements, and third-party ratings, but in large part excludes tailored one-on-one communications with investors.

Many RIAs are already complying with the Marketing Rule and have incorporated appropriate marketing practices, but many RIAs are not in compliance because they believe they are not engaging in marketing activities. This assumption is typically inaccurate because the Marketing Rule covers a broad range of marketing activities and advisers need to understand their obligations under the rule.

In the two years since the Marketing Rule's effective date, the SEC has made compliance with the rule a priority as evidenced by the Commission's release of Risk Alerts and its pursuit of several enforcement actions. Because of the SEC's increased scrutiny, it is imperative for advisers and their counsel to understand the Marketing Rule's requirements and review their policies and procedures to ensure they are in compliance.

Listen as our authoritative panel reviews the requirements of the Marketing Rule and the latest developments regarding the SEC's enforcement efforts. The panel will also provide guidance when assessing clients' practices, policies, and procedures to ensure they comply with the Marketing Rule's requirements.

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Outline

  1. Overview: state of the Marketing Rule two years after the compliance deadline
  2. SEC's staff guidance/commentary
  3. Lessons learned from SEC enforcement actions
  4. Guidance for advising RIAs regarding Marketing Rule compliance
  5. Practitioner takeaways

Benefits

The panel will discuss these and other key considerations:

  • What changes did the Marketing Rule bring to the industry and why is it important for RIAs to ensure they remain in compliance?
  • Who does the Marketing Rule apply to?
  • What marketing activities are covered under the Marketing Rule?
  • What lessons and guidance can be gleaned from the SEC's Risk Alerts and enforcement actions?

Faculty

McDonald, Michael
Michael P. McDonald

Attorney
Davis Wright Tremaine

Mr. McDonald primarily represents investment advisors and broker-dealers, providing regulatory counseling services to...  |  Read More

Russ, Aaron
Aaron J. Russ

Attorney
Morrison & Foerster

Mr. Russ has extensive experience representing and advising investment companies and their advisers on regulatory,...  |  Read More

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Strafford will process CLE credit for one person on each recording. All formats include course handouts.

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