IP Issues in Marketing and Advertising: Identifying and Perfecting IP Rights, Minimizing Risks, Avoiding Pitfalls
Recording of a 90-minute premium CLE webinar with Q&A
This CLE course will guide counsel on the IP issues involved in marketing and advertising. The panel will offer guidance in identifying, perfecting, and enforcing IP rights and will address potential pitfalls and what companies and their counsel can do to avoid or mitigate risks.
Outline
- Identifying IP rights in marketing and advertising
- Perfecting IP rights in marketing and advertising
- Infringement of other IP rights and other potential pitfalls
- Best practices and risk assessment
Benefits
The panel will review these and other key issues:
- What steps should companies and counsel take to identify IP rights and then perfect them?
- What are the risks of using photos or other materials created by others?
- What best practices can companies and counsel employ to minimize the risks of infringing others' IP rights?
Faculty
Elizabeth Henries
Managing Member
Henries
Ms. Henries represents clients in the beauty, fashion and apparel industries in product licensing ventures including... | Read More
Ms. Henries represents clients in the beauty, fashion and apparel industries in product licensing ventures including the drafting and negotiating of major product license agreements, renewals and extensions. She also represents clients in the publishing and fashion and apparel industry in international retail boutique and franchise expansion and management including the drafting and negotiating of international boutique license and franchise agreements, renewals and extensions. She advises clients on Federal Trade Commission social media influencer and marketer disclosure requirements and guidelines.
Close
Kimberly M. Maynard
Partner
Frankfurt Kurnit Klein & Selz
Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management.... | Read More
Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress.
Close
Hannah E. Taylor
Partner
Frankfurt Kurnit Klein & Selz
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from... | Read More
Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. She writes and speaks frequently on the legal implications of advertising in social media and helps clients comply with ever-changing social media platform terms. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and represents advertisers before the Federal Trade Commission and the National Advertising Division. She structures and negotiates virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases.
Close
Pamela Weinstock
Legal Consultant
-
Ms. Weinstock is an experienced general and in-house counsel whose career has spanned the fashion, arts, media and... | Read More
Ms. Weinstock is an experienced general and in-house counsel whose career has spanned the fashion, arts, media and entertainment industries. She has provided senior level guidance for such noted organizations as global beauty company Coty Inc., fashion and lifestyle company Kenneth Cole Productions, Inc., Writers Guild of America, East, the union for television and film screenwriters, and Gist Communications, Inc, an interactive television company. Her practice ranges from domestic and international licensing to advertising, marketing, and promotions matters, including celebrity, influencer, and talent endorsements and branding, entertainment industry and union matters, digital and social media, contests and sweepstakes, and protection in the apparel, accessories, beauty and lifestyle categories, including securing and enforcing intellectual property for design and brand. She is a frequent industry speaker, is on the Steering Committee of the National Association of Women Lawyers Fashion Law Affinity Group and is Chair of the International Trademark Association’s Fashion Industry Group.
Close