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Taxation of Influencers and Name Image Likeness (NIL) Arrangements

A live 110-minute CPE webinar with interactive Q&A

This program is included with the Strafford CPE Pass. Click for more information.
This program is included with the Strafford CPE+ Pass. Click for more information.
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Wednesday, February 12, 2025

1:00pm-2:50pm EST, 10:00am-11:50am PST

Early Registration Discount Deadline, Friday, January 17, 2025

or call 1-800-926-7926
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This webinar will explore the tax implications of the income and expenses incurred by influencers and name, image, and likeness (NIL) agreements. Our panel of veteran tax experts will review the types of income received and expenses incurred by these individuals and discuss the tax consequences of each. They will offer examples and tax savings advice for influencers and NIL agreements.

Description

Influencers create content, promote products, and generate followers via online channels and social media. They might receive income from brand partnerships, advertisements, products received, or other sources of income. Athletes and others may receive money, products, or other incentives for using their NIL. Although the income earned by influencers and NILs is substantial, there is little authoritative guidance on reporting their unique items of income and expenses. We do know that because NIL organizations generally benefit private interests rather than those of the general public, they typically do not qualify for tax-exempt status (PLR 202428008; GLAM 2023-004).

In addition to reportable income, influencers and NIL activities can incur costs for technology and equipment, travel, advertising, and appearance-related expenses. Tax practitioners need to understand the tax ramifications for influencers and NIL arrangements.

Listen as our panel of federal tax experts explains reporting income and expenses for influencers and NIL deals for these taxpayers and their advisers.

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Outline

1. Taxation of influencers and NILs: introduction
2. Types of influencers
3. NIL agreements
4. Income

A. Product sponsored posts
B. Advertisements
C. Unsolicited receipt of products
D. Brand partnerships

5. Receipt of unsolicited products
6. Expenses
7. Hobby loss considerations
8. Reporting income and deductions
9. Other issues

Benefits

The panel will review these and other critical issues:

  • The categories of income frequently received by social media influencers and their tax consequences
  • Tax implications of receipt of unsolicited and promotional products by influencers
  • Allowable deductions often incurred by influencers and the use of NIL
  • Common clauses in NIL agreements
  • How hobby loss rules could impact influencers

Faculty

Cole, Joseph
Joseph Cole, Esq., LL.M.
Senior Associate Attorney
RJS LAW Firm

Mr. Cole is a senior associate at our law firm. He assists our attorneys with client matters before the Internal...  |  Read More

Additional faculty
to be announced.
Attend on February 12

Early Discount (through 01/17/25)

CPE credit processing is available for an additional fee of $39.
CPE processing must be ordered prior to the event. See NASBA details.

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Early Discount (through 01/17/25)

CPE credit is not available on downloads.

CPE On-Demand

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