Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will provide guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel will outline approaches to fight trademark bullies or to respond to being accused of being a trademark bully.
Outline
- Current landscape
- Public relations and social media influence
- USPTO
- Court treatment
- Strategies for combating trademark bullying
- Best practices for legitimate trademark enforcement programs
Benefits
The panel will review these and other key issues:
- How are the courts treating trademark bullies?
- What steps can a trademark owner take and what are the existing tools for counsel when a trademark owner believes it is the target of a trademark bully?
- What are best practices for developing and maintaining legitimate trademark enforcement?
Faculty
Stephen R. Baird
Shareholder
Greenberg Traurig
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on... | Read More
Mr. Baird works with clients to address their most difficult trademark problems. He provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. His trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks, product configuration trademarks, and trade dress and product packaging trademarks.
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Leah Chan Grinvald
Dean and Professor of Law
UNLV William S. Boyd School of Law
Dean Grinvald is an internationally recognized intellectual property law scholar, whose research focuses on the... | Read More
Dean Grinvald is an internationally recognized intellectual property law scholar, whose research focuses on the enforcement of intellectual property law, and the potential negative impacts of related laws on small businesses and entrepreneurs. Her work has appeared in some of the nation’s leading law journals. Dean Grinvald’s most recent work focuses on the intersection of the “right to repair” and intellectual property law. Dean Grinvald has previously taught courses in Contracts, Copyright, International Intellectual Property, Negotiation, Trademark Law and Trademark Practice at her prior institutions, Suffolk Law and St. Louis University School of Law.
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Candice E. Kim
Shareholder
Greenberg Traurig
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of... | Read More
Ms. Kim focuses her practice on the clearance, procurement, maintenance, enforcement, licensing, and monetization of intellectual property rights, including trademarks, trade dress, domain names, copyrights and rights of publicity. She counsels clients on all aspects of the branding process. She has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.
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