Trademark Threats on Instagram, TikTok, Facebook, and Other Social Media
Policing and Protecting Against Infringement and Counterfeiting by Website Users
Recording of a 90-minute premium CLE video webinar with Q&A
This CLE course will provide best practices for attorneys in confronting trademark infringement and counterfeiting threats by users of social networking websites. The panel will outline strategies for businesses and their counsel to police and protect against unauthorized use of their brands on these websites.
Outline
- Current IP trends surrounding the use of social media platforms, including Twitter, Facebook, Pinterest, and others
- Infringement risks arising from social networking websites and apps, including recent case law
- Secondary liability issues
- Best practices to protect brands
Benefits
The panel will review these and other key issues:
- How do Instagram, Twitter, Facebook, and other social networking websites continue to present both marketing opportunities and trademark infringement issues for businesses?
- What can businesses and counsel do to protect brands from infringement by social networking website users proactively?
- What steps should businesses take to detect alleged trademark or copyright infringement on a social networking site?
Faculty
Britt L. Anderson
Partner
Perkins Coie
Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he... | Read More
Mr. Anderson advocates for clients before U.S. federal courts and the U.S. Trademark Trial and Appeal Board, and he frequently assists his clients in developing strategies for multijurisdictional trademark enforcement, defense, and protection before trademark offices around the world. During his nearly 20 years as a business advisor to brand and IP owners on their legal strategies and enforcement programs, he has addressed such issues as trademark and copyright infringement triggered by online and offline activities, cybersquatting and domain name claims, rights of publicity, trade dress, three-dimensional trademarks, anonymously posted content, copyright protection for software and visual works, negotiation, sale and acquisition of trademark rights, distribution of mobile content, and privacy and online advertising issues.
CloseIan C. Ballon
Shareholder, Co-Chair Global Intellectual Property & Technology Practice Group
Greenberg Traurig
Mr. Ballon is an intellectual property and internet litigator. He represents clients in copyright, DMCA, trademark,... | Read More
Mr. Ballon is an intellectual property and internet litigator. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and internet- and mobile-related disputes and in the defense of data privacy, cybersecurity breach, adtech and behavioral advertising, TCPA and other internet-related class action suits. Mr. Ballon is the author of the five-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2008 & 2022 Cum. Supp.)
CloseBrian D. Wassom
Partner
Warner Norcross & Judd
Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He... | Read More
Mr. Wassom litigates disputes and counsels clients in a wide range of commercial and intellectual property matters. He focuses in matters of creative expression, commercial identity and privacy, which spans the legal doctrines of copyright, trademark, privacy, publicity rights, advertising, journalism and related fields. He has become a globally recognized thought leader in the brand-new legal issues raised by augmented reality and other cutting-edge emerging media.
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